AEO, ARI, DAN, HOG, WFC

Today we add 5 US stocks to our long-term watchlist. They are completely different, but they have one thing in common – I see them as undervalued.

American Eagle Outfitters, Inc. (AEO Inc.) is a multi-brand specialty retailer. The Company offers a range of apparel and accessories for men and women under the American Eagle Outfitters Brand (AEO Brand), and intimates, apparel and personal care products for women under the Aerie brand. AEO Inc. operates stores in the United States, Canada, Mexico, Hong Kong, China and the United Kingdom.

Industry: Retail (Apparel)

Red zone: $7.63 – $6.49
Yellow zone: $6.49 – $5.72

Green zone: $5.72 – $3.02

5-year high: $29.88

We can aim for a discount at levels 74% and more.

Apollo Commercial Real Estate Finance, Inc. is a real estate investment trust. The Company primarily originates, acquires, invests in and manages performing commercial first mortgage loans, subordinate financings, commercial mortgage-backed securities (CMBS) and other commercial real estate-related debt investments. The Company targets investments that are secured by institutional quality real estate. The Company’s principal business objective is to make investments in its target assets in order to provide attractive risk adjusted returns to its stockholders over the long term, primarily through dividends and secondarily through capital appreciation.

Industry: REIT – Mortgage

purchase, house, house purchase

Red zone: $6.37 – $5.50
Yellow zone: $5.50- $4.78

Green zone: $4.78 – $4.13

5-year high: $19.92

We can aim for a discount at levels 68% and more.

Dana Incorporated, formerly Dana Holding Corporation, is a global provider of technology driveline, sealing and thermal-management products. The Company operates in four segments: Light Vehicle Driveline Technologies (Light Vehicle), Commercial Vehicle Driveline Technologies (Commercial Vehicle), Off-Highway Driveline Technologies (Off-Highway) and Power Technologies. It has operations in North America, South America, Europe and Asia pacific.

Industry: Auto Parts

Red zone: $7.44 – $5.35
Yellow zone: $5.35 – $4.22

Green zone: $4.22 – $2.75

5-year high: $35.27

We can aim for a discount at levels 78% and more.

Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services. The Company manufactures and sells at wholesale cruiser and touring motorcycles. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans for the purchase of Harley-Davidson motorcycles.

Industry: Recreational Vehicles

Red zone: $16.00 – $14.31
Yellow zone: $14.31 – $11.54

Green zone: $11.54 – $7.99

5-year high: $63.40

We can aim for a discount at levels 74% and more.

Wells Fargo & Company is a bank holding company. The Company is a diversified financial services company. It has three operating segments: Community Banking, Wholesale Banking, and Wealth and Investment Management. The Company offers its services under three categories: personal, small business and commercial. It provides retail, commercial and corporate banking services through banking locations and offices, the Internet and other distribution channels to individuals, businesses and institutions.

Industry: Banks

Red zone: $25.11 – $23.02
Yellow zone: $23.02 – $20.46

Green zone: $20.46 – $15.59

5-year high: $66.31

We can aim for a discount at levels 62% and more.

What do zones mean?

I have the price alerts set up. Every time price reaches a level, I get a notification (phone & e-mail). Depending on the budget left to invest, I decide where my cash goes to. For example, if I still have a lot of money to invest (monthly budget), I can be willing to buy stocks at higher price levels (sometimes even above red zone). If I run out of money for the month, I am waiting for price to go lower, as I have not enough funds to buy more stocks at the same time.

To sum up, the more money I have, the higher price can be to purchase a stock as I still can buy more companies.

Generally, if any stock reaches the bootom of the green zone, I expand my budged to make an instant purchase.

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